couture pace, without the manual drag
Verandah sells couture, and the operation behind it was unusually manual. We built AI automation into it, cutting the repetitive work without touching the craft.
meet Verandah
The studio got its time back. Nothing about how the collection looks changed — everything about how it ships did.
operations lead @Verandah
the challenge
Verandah sells couture, where every piece is considered and the operation behind it is unusually manual. Growth kept arriving as more admin rather than more margin.
Seasonal drops, made-to-measure requests and a catalogue that changes constantly meant the team spent more time moving information than deciding anything with it.
the strategy
We automated the repetitive middle and left the craft alone, mapping where people added real judgement and where they were only shuttling data.
brand engineering
The automation was designed into the existing operation rather than around it, so the studio did not have to change how it works to benefit from it.
brand presence
Every workflow was instrumented before it was automated, so the gain could be measured rather than asserted.
web & digital design
Catalogue updates, order routing and customer follow-up now run unattended. Anything needing taste or a decision routes straight to a person.