eyewear, won in the first three seconds
Eyewear is won on attention. We built AI-powered video and bolder brand assets tuned for social, where recall is decided in about three seconds.
meet Lenskart
The volume of usable creative went up sharply, and so did what we could actually test.
growth lead @Lenskart
the challenge
Eyewear is bought on attention. Lenskart competes in a feed where a customer decides whether to keep watching in about three seconds, and conventional production could not feed that pace.
The constraint was never ideas — it was throughput. Testing creative properly needs volume, and volume was the bottleneck.
the strategy
We made creative a system rather than a project. When producing a variant is cheap and fast, testing stops being precious and starts being useful.
brand engineering
We built AI-powered video production tuned to the brand, so new variants come out on-brand by default instead of needing to be corrected.
brand presence
Brand assets were rebuilt bolder and simpler, because subtlety loses at thumbnail size.
our solution
Creative is produced in sets rather than one-offs, so every campaign starts with enough variants to learn something real.